so who the hell are you guys?

why bother?

• better food
• better service
• better advice
• locally/employee-owned

On press-releases, we say fancy stuff like this:

Voted “Madison’s Favorite” pet store in 2006 and 2007 by Isthmus readers, MadCat is Madison’s most trusted source for food and advice regarding cat and dog nutrition. MadCat was founded in 2002 and operates three retail stores in Madison, Wisconsin.

...but basically we just help people out with their animals.

We focus on providing the best food, supplies, and advice on the planet so that Madison's dogs and cats don't have to travel far to get it good. While we are not veterinarians, we are always happy to share our experience and advice - no charge.

We really like what we do and we try to do it well.

our clients get the truth?

We are not owned by a large corporation where quarterly-earnings get in the way of simple honestry. We know our clients and our clients know us. They expect us to tell the truth every time, even when it's not the news that's easy to hear (like the recall).

We recommend biologically appropriate diets - foods that have a strong correlation to the ancestral diet of the animal being fed. Cats are obligate carnivores - little lions and tigers. Dogs are just one genetic link away from a wolf. Their dietary needs are quite similar and they do not include corn gluten meal.

our web-site is goofy

It's hard to make any strong claims about the production-quality of this site. We make it up as we go along and we really have no idea what we're doing. We're much better with cat trees and dog toys.

That being said, we will try to continually improve the usefulness of this resource. Feel free to visit us at the stores, give us a call, or shoot us an e-mail so that we can get you what you need.

That's all we're here to do...